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Healthcare Marketing Evolved

Align providers and patients with patient-centric, omnichannel
solutions. Optimize every engagement for better results.

Discover our innovative and patented approach to HCP and DTC brand marketing that's compliant and industry proven. Join us to make healthcare more effective and privacy safe.

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Start With Your Definition of Success

My brand needs to in a privacy-safe and compliant way, and I need a trusted partner to make it happen.

OptimizeRx has extensive experience across the commercial lifecycle. Whether it's a crowded market or a rare disease our experts will help you achieve your brand's objectives.
Drive healthcare conversations that convert
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Today, there are more variables than knowns. Ensure your marketing partner isn’t one of them.

Resources to help you grow

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Blog

It’s no secret that healthcare providers struggle to stay up-to-date on the massive amounts of information available to them. As data sources, technologies, and channels proliferate, HCPs may actually find it more difficult to identify the most relevant information for each patient—or quickly determine the right treatment plan where there is a range of competitive options.

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Case Study

As many as 70 million Americans suffer from gastrointestinal (GI) diseases, which can significantly impact patients' quality of life, causing persistent discomfort and complex health challenges. But despite the growth in treatment options over the past years, many people still struggle to manage their disease and access care.

Explore Our Solutions

Flexible, Brand-Specific Options

Whatever your objective, our flexible approach to pharma marketing lets you choose the right options for your brand needs: from privacy safe, self-service DTC audiences, sophisticated predictive HCP targeting, EHR advertising, or audience data as a service. Our team of AI, domain, and clinical experts will be here to guide you along the way, so you see dramatically increases in script lift, new patient starts, and ROI.

25%

Average Script Lift

"The team at OptimizeRx has been incredibly responsive. Not only do they deliver great audience AQ, their reporting is timely and thorough."

— VP of Marketing, Top 5 Media Agency

Our Affiliations & Partners

You’re in good company. And so are we. OptimizeRx partners with industry leading publishers and organizations. That's part of how we bring innovation to our customers at the speed of business.

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Experience Healthcare Marketing Evolved

Let us help you take the complexity out of healthcare marketing.