DPE2024: Unlocking Opportunity with HCP+DTC Marketing Alignment
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Did You Miss These Top 2023 Resources for Stronger HCP Engagement?
Over the course of 2023, life science marketers and their agency partners created unprecedented opportunities to enhance interactions with healthcare professionals. With the...
Dynamic Audience Activation Puts the “Best” in Next-Best Action
Despite life sciences manufacturers’ considerable planning and investment in HCP engagement programs, too often their message falls short of reaching their target audience....
Enhancing Pharma Marketing ROI with DAAP's Patient Discovery Module
In today’s complex healthcare landscape, keeping up with the latest therapies and treatments can be an overwhelming task for many healthcare professionals (HCPs) particularly...
Insights on Omnichannel, AI and Next-Best Action in HCP Engagement
The phrases “omnichannel,” “artificial intelligence” and “next-best action” have become ubiquitous in conversations around how to overcome the challenges of reaching HCPs...
PLD Is Not Enough: Next-Best-Action HCP Engagement Needs the Patient
Insights from MM+M’s TrendTalks: Omnichannel Success with RWD and AI
MM+M Transform Insights: Patient Privacy and Real-World Data Models
How can life sciences brands leverage real-world data and AI-driven tools while safeguarding patient privacy?
The growing use of real-world data and AI-driven tools has...
Omnichannel HCP Engagement: Beyond the Buzz
This year, Pharma USA was all about omnichannel engagement, “next best action,” and grappling with how to view engagement data alongside more traditional health data to...