Did You Miss These Top 2023 Resources for Stronger HCP Engagement?
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Digital Engagement
How Technology Improves the Oncology HCP Experience and Engagement
I recently had the chance to participate in a panel session at the Pharma CX Oncology Summit. Our topic was the oncologist customer experience – specifically how technology...
Maximizing Brand Impact: Four Year-End Strategies for Pharma Marketers
Realizing Point-of-Care Opportunities: eBook Insights from EHR Experts
Navigating the EHR Landscape: Market Challenges and Point-of-Care Solution
Life science brand’s need for effective HCP engagement solutions at the point of care (POC) is...
Planning for Pharma LOE? The Digital Point-of-Care Makes a Difference
Loss of exclusivity (LOE) is a milestone every novel pharmaceutical product reaches. In anticipation of generic competition and the resulting loss of market share/value,...
Effective HCP Engagement in the Emerging Biosimilar Landscape
EHR-Based Targeting Strategies for Medical Device Marketing
Insights from MM+M’s TrendTalks: Omnichannel Success with RWD and AI
Effective HCP Engagement: Timely, Relevant and Personalized
OptimizeRx is known for our ability to deliver life science brand messages and resources directly in the clinical workflow. As a result, we’re consistently asked by our...
With Specialist HCP Engagement, the Devil is in the Details
Omnichannel marketing and artificial intelligence (AI) have made targeting clinical audiences easier and more precise. And yet, in the life sciences, we still tend to engage...