What’s Your Market Access Digital Maturity?
When pharma brands become fully digitally enabled, market access pathways are optimized and providers have the tools they need to begin patients on your therapy rapidly and...
Blogs About
Supporting HCPs in Care Delivery (3)
Improving Access to Mental Healthcare with OptimizeRx Financial Messaging
The 2022 State of Mental Health in America report highlights that 24.7% of adults with a mental illness in 2019 reported an unmet need for treatment—this number has seen a...
Strengthening HCP Engagement with Omnichannel Strategies
During the recent Digital Pharma Innovation Week, I had the great opportunity to lead a roundtable discussion with a group of stakeholders from across the pharma industry...
Making the Case for a Digital Revolution in Market Access
As pharmaceutical companies evolve toward digital-first commercial models, U.S. market access strategies seem to be lagging in the digital revolution. Companies face many...
Inside the EHR Workflow: New Ways for Pharma to Support Patient Care Delivery
At the recent Asembia Specialty Pharmacy Summit, I had the chance to join RxNT, a leading EHR provider, to host a small-format session on the EHR workflow. In light of recent...
Inefficient Access Pathways Cost More Than Just HCP Time and Effort
There may be no greater threat to patient outcomes than the current barriers to therapy access—especially for specialty medications.
A Digital Point-of-Care Primer for Life Science Marketers
Growth in healthcare technology began with the HITECH (Health Information Technology for Economic and Clinical Health) Act of 2009 and has grown significantly over the years....
The RWD Win/Win: A Strategy that Delivers for Pharma, Patients, HCPs and More
Over the past decade, pharma has made significant investments in real-world data (RWD) and in analytics/insights generated from that data. At OptimizeRx, we’re applying this...
Implementing a Practical Approach to AI and Real World Data that Improves Care Journeys
Offering a Practical Approach to AI and Real World Data
Despite incredible advances in the availability of real-world data (RWD) and AI applications, many tech-savvy brand...
Patient Journey Planning: Learn How to Make a Great First Impression for Your Brand
Exploring the Current State of Patient Journey Planning
In the quest to improve patient outcomes, life sciences companies are increasing their focus on optimizing the patient...
Dynamic HCP Targeting — Here's the Secret to AI in Pharma Marketing
AI in Pharma Marketing is a Hot Topic – But Execution Lags Behind Ideation
If you’re a life science marketer, chances are you’ve been hearing about the difference artificial...
Addressing Equal Opportunity to Learn About Support
Pharma manufacturers work relentlessly to create drugs and therapies to address some of the most complex health conditions people face. There are years of research and...