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Converting Patients to a New Medical Device by Raising Awareness within the EHR Workflow

Discover how OptimizeRx delivered a 200% ROI for a continuous glucose monitoring device by identifying qualified patients at the point-of-care.

CLIENT GOAL

The brand team wanted to convert patients to their glucose monitoring device by educating high-value HCPs on how the device empowers patients by providing a more complete, proactive picture of glucose levels.

  • 200% return on investment
  • 1200+ incremental device prescriptions
  • 6.7% average device lift compared to control group

THE CHALLENGE

  • Competitive therapeutic area, with multiple alternative glucose monitoring options.
  • Limited access for brand reps due to COVID-19 restrictions.
  • HCPs did not fully understand device value proposition and key patient benefits.

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HOW WE DID IT

Educated and engaged high-value HCPs directly in the EHR workflow, using patient treatment and medication history to target and deliver contextual information on device benefits directly within qualified patient charts.

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EHR Workflow Integration

Embedded key brand information directly into electronic patient charts for qualified individuals.

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Device Education

Highlighted patient benefits of continuous glucose monitoring, and unique device features.

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Data-Driven Targeting

Applied patient qualification criteria to client-defined HCP target list for more precise, relevant message delivery.

Discover how you can acquire or convert patients to a new device through an EHR-based awareness program.

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