Driving Brand Growth Through Targeted Provider Engagement
Learn how OptimizeRx generated 3,754 New-to-Brand prescriptions in a single year through a provider engagement program
CLIENT GOAL
The brand team of a mature cardiovascular drug was seeking to maintain and grow market share despite the introduction of generic competition.
THE CHALLENGE
- Highly competitive market, with another brand the clear market leader.
- Generic version available, so needed to keep cost on par while still demonstrating growth.
- Brand sales force not able to reach all potential prescribing physicians due to COVID-19 restrictions.
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Download full case study
Facilitating Financial Conversations
Encouraged healthcare providers to proactively discuss medication costs, while educating them about patient financial assistance available.
Streamlining Access
Simplified participation in financial assistance program by relaying coupon information directly to pharmacies, reducing patients’ out-of-pocket cost.
Increasing Brand Awareness
Complemented sales force through consistent brand and educational messaging, delivered directly in provider workflows and qualified patient charts.