Driving Incremental Revenue Through a Provider Refill Awareness Program
Learn how OptimizeRx generated 3,000+ incremental refills and a 30% increase from baseline Rx volumes in just three months.
CLIENT GOAL
A depression brand team wanted to reduce treatment abandonment and increase time on therapy.
THE CHALLENGE
- Highly competitive treatment landscape, with multiple approved alternative therapies.
- Depression patients frequently struggle with medication adherence and persistence, which can reduce treatment success.
- COVID-19 pandemic limited patient and field team in-person visits with HCPs.
Download full case study
Download full case study
Point-of-Care Engagement
Targeted refill alerts delivered directly in the EHR workflow to prescribing physicians, triggered based on patient chart information.
One-Click Refills
Simplified prescribing process by allowing providers to refill patient prescriptions at the pharmacy instantaneously, reducing administrative burden.
Increased Medication Access
Patients avoided a common barrier to staying on therapy, even when face-to-face contact with their physician was challenging.