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Driving Prescription Volume by Increasing Awareness of Copay Assistance

Discover how OptimizeRx generated a 40:1 return on investment by raising provider engagement with brand savings offer.

CLIENT GOAL

A depression brand team sought to increase prescription volume and generate new brand prescribers.

  • 13K+ incremental prescriptions, for an 11% script lift
  • 300+ new brand prescribers, averaging 4-5 scripts each
  • 40:1 total program ROI

THE CHALLENGE

  • Crowded treatment landscape, with multiple therapeutic options.
  • Add-on therapy required providers to determine current treatment was not sufficient.
  • Although brand was on an upward trend, provider calls and sample requests had declined dramatically due to COVID-19.

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HOW WE DID IT

 Increased brand awareness and cost transparency among potential prescribers and patients, reducing concerns about medication affordability and streamlining access to savings offer with contextual, relevant communications delivered at the point-of-care via the EHR. 

Facilitating-financial-conversations

Medication Cost Transparency

Prompted providers to proactively discuss medication costs with patients, while educating them about savings offer available. 

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Brand Visibility

Contextual brand communications at strategic points along the care journey, designed to build brand recognition among potential treating physicians. 

increased-medication-access

Electronic Pharmacy Triage

Simplified participation in financial assistance program by automatically submitting savings offer to the pharmacy attached to the prescription. 

Discover how a provider engagement and awareness program can drive new prescriptions for your brand.

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