Driving Script Lift by Raising Awareness of Formulary Coverage Update Within the EHR
See how OptimizeRx generated a 37% increase in average eRx/HCP by engaging HCPs at multiple points in the patient care journey.
CLIENT GOAL
A gastroenterology brand team needed to engage their target list of providers without relying solely on in-person interactions.
THE CHALLENGE
- Increasingly limited access to HCP due to COVID-19 pandemic.
- Prior to pandemic, pharma reps were only connecting with approximately 50% of target HCPs.
- Significant number of HCPs with low or no coverage by pharma reps.
Download full case study
Download full case study
Data-Driven Targeting
Identified high-value HCPs using ICD10, CPT and NDC data to target the ideal patient population with the most relevant information.
In-Workflow Engagement
Delivered banner and text-based advertising during both the patient diagnosis and prescribing workflows, providing brand information when and where it was most relevant.
Extensive Network Reach
Able to successfully reach all 2,000+ client-identified HCPs within our network of 700,000+ physicians.