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Engaging HCPs with a Newly Launched Product Through Interactive EHR Communications

Learn how OptimizeRx delivered a 200% ROI by using our Digital Field Connection technology to increase HCP engagement with pharma field team.

CLIENT GOAL

The brand team for a newly launched autoimmune product sought to increase engagement between field reps and target HCPs.

  • 200% return on investment
  • 42% increase in prescriptions over baseline
  • 89% of brand reps contacted by HCPs

THE CHALLENGE

  • Launch-stage product that needed to build a strong prescriber base.
  • Limited access for field reps due to COVID-19 restrictions.
  • Competitive therapeutic area, with multiple approved treatment options.

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HOW WE DID IT

Provided HCPs considering a brand prescription with a one-click, digital connection to their field rep directly in the EHR workflow, reducing reliance on email and office visits while allowing providers to easily reach out with questions or for brand support.

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EHR-Based, Digital Communication

Placement in clinical workflow kept brand and field team support top-of-mind for busy providers.

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Provider-Driven Inquires

Allowed HCPs to reach out where and when they had a brand question for relevant, timely engagement and support.

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Text-Messaging Technology

Direct texting from the EHR streamlined communications with field reps, while providing virtual support for a wider range of providers.

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Multi-Brand Lift

Placement and content of EHR message resulted in brand lift for additional portfolio products.

Learn how OptimizeRx's interactive, EHR-based communications increase HCP engagement and familiarity with your brand.

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