Increasing Provider Awareness and Treatment Affordability to Grow Brand Sales
See how OptimizeRx generated a 58% sales lift with targeted communications at critical moments in the care journey
CLIENT GOAL
An osteoarthritis brand team needed to raise awareness of and access to a new treatment option in a competitive landscape.
THE CHALLENGE
- Highly competitive market, with multiple approved competitors and upcoming launches.
- Providers and patients were less familiar with brand, treatment guidelines and potential benefits over alternative therapies.
- In-office treatment administration required multiple critical actions in the patient journey to occur successfully.
Download full case study
Download full case study
Efficacy and Value Awareness
Educational communications on clinical efficacy and value, leveraging physician profile and ICD9/10 code information.
Increased Brand Visibility
Contextual brand communications at strategic points along the care journey, designed to build brand recognition among potential treating physicians.
Access and Affordability
Copay card promotion at the point-of-prescribe, lowering patients’ cost of therapy and removing a potential barrier to treatment initiation.