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Increasing Medication Affordability to Drive Prescription Volume

Learn how OptimizeRx delivered a 54% script lift per HCP by raising awareness of brand co-pay and voucher offers in the EHR.

CLIENT GOAL

A diabetes brand team wanted to raise awareness of their financial support programs, in order to help patients start and stay on treatment.

  • 54% average script lift per HCP
  • 6,800 incremental prescriptions
  • 7:1 return on investment

THE CHALLENGE

  • Highly competitive disease area, with multiple approved therapies.
  • Prescription volumes increased steadily from drug launch, but began to stabilize.

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HOW WE DID IT

Increased patient medication affordability and cost transparency by integrating financial support information into the EHR workflow, allowing HCPs to send the voucher/copay information directly to the pharmacy with the prescription and easily print a copy for the patient.

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Point-of-Prescribe Integration

Brand voucher/copay information consistently available when prescription is generated.

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Increased HCP and Patient Education

Encouraged healthcare providers and patients to discuss medication costs, while educating them about financial assistance available.

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Electronic Pharmacy Triage

Simplified participation in financial assistance program by automatically submitting savings offer to the pharmacy attached to the prescription.

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HCP Reach and Targeting

Extensive network of EHR partners allowed for precise targeting of high-value HCPs.

See how increasing awareness and utilization of your brand’s financial support programs can drive prescription volume and help patients better afford their medication.

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