Increasing Patient Persistence on Therapy by Boosting HCP Refill Awareness
See how OptimizeRx generated 25K+ incremental refills and 29K+ incremental months of supply with a dual awareness program
CLIENT GOAL
A diabetes franchise team sought to offset patient acquisition loss by reducing treatment abandonment and increasing time on therapy.
THE CHALLENGE
- Highly competitive treatment landscape, with multiple approved alternative therapies.
- Diabetes patients often struggle with medication adherence and persistence, leading to poorer health outcomes.
- Ongoing COVID-19 pandemic limited both patient and field team in-person visits with HCPs.
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Download full case study
Point-Of-Care Engagement
Targeted refill alerts and extended supply messages, delivered directly in the EHR workflow to identified physicians and triggered based on patient chart information.
One-Click Refills
Simplified prescribing process by allowing providers to refill patient prescriptions at the pharmacy instantaneously, reducing administrative burden.
Increased Medication Access
Patients avoided a common barrier to staying on therapy, even when face-to-face contact with their physician was more challenging, and could benefit from cost savings through extended supply prescriptions.