Skip to content
Let's Talk
Let's Talk

Increasing Prescription Volumes with a Targeted HCP Engagement Campaign

See how a layered, contextually-placed awareness program generated 35K incremental prescriptions by increasing brand engagement throughout the care journey

CLIENT GOAL

A cardiovascular brand team wanted to increase their visibility with prescribers, while raising awareness of brand affordability and therapeutic benefits.

  • 35K+ incremental prescriptions
  • 200+ new brand prescribers
  • 459% total program ROI

THE CHALLENGE

  • Competitive therapeutic area, with cheaper alternative therapies.
  • Injectable drug seen as a less desirable route of administration compared to oral alternatives.
  • COVID-19 limited pharma rep access to current and potential brand prescribers.

Download full case study

HOW WE DID IT

Contextually-placed awareness campaign that integrated and aligned brand information and educational messaging with key points in the EHR workflow, engaging HCPs with highly relevant content throughout the patient care journey.

fully-digital-experience

Patient Targeting

Highly targeted messaging based on NDC and diagnostic codes, to deliver messaging when HCPs were engaged with relevant patient populations.

phone-with-dollar-sign-icon

Affordability Messaging

Promoted financial assistance program information to ensure HCPs and patients were aware of out-of-pocket medication costs.

increasing-brand-awareness

Brand Awareness

Increased HCP familiarity with therapeutic benefits and qualifying patient profiles throughout EHR workflow.

point-of-care-prescribe-engagement-icon-yellow

Refill Alerts

Helped patients stay on therapy longer with automated alerts that notified HCPs when a patient's prescriptions needed to be refilled.
 

See how a layered, contextually-placed awareness program can increase brand engagement and drive prescription volumes throughout the care journey

TALK TO OUR TEAM TODAY