Transitioning Patients to Newer Therapy with Financial Support Awareness
See how OptimizeRx delivered 3,000 new prescriptions by increasing provider awareness of a brand’s financial support program
CLIENT GOAL
A respiratory brand team needed to seamlessly transition patients to a newer version of their therapy, while keeping medication affordable.
THE CHALLENGE
- New drug delivery mechanism offered benefits over prior version, but medication cost was a potential disincentive to switching.
- Patient population highly at risk from COVID-19, and susceptible to economic difficulties or job/insurance loss due to the pandemic.
- Competitive treatment landscape, with multiple alternative therapies available.
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Point-Of-Prescribe Engagement
Positioned brand and available savings offer directly in patient charts, so providers could easily identify qualified patients and discuss medication costs.
Improving Medication Access
Simplified participation in financial assistance program by relaying coupon information directly to pharmacies and patients, reducing out-of-pocket cost.
Extensive Provider Reach
Provided access to providers across 300+ EHRs and ePrescribe platforms, covering 60% of ambulatory HCPs in the US market.