Upcoming
NACDS Total Store Expo
August 17-19, 2024
Boston, MA
Connect with us at NACDS Total Store Expo, the industry’s largest gathering of healthcare and wellness retailers. Gain new insights into today’s evolving marketplace and discover how OptimizeRx is helping increase medication affordability, awareness, and access through market-leading technology.
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Digital Pharma East 2024
September 9-12, 2024
Philadelphia, PA
Join OptimizeRx at Digital Pharma East, and let's work together to advance pharma marketing innovation. Catch our presentation on the Omnichannel Marketing track, get a complimentary massage to take a break from the hustle, and stop by our booth to learn how patient-centric DTC and HCP marketing synchronization delivers greater commercial impact. Get ready to "ease your stress and align your success" – meet us there!
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Previous
PM 360 Elite 100 Awards 2024
June 18, 2024
New York City, New York
Fantastic night at PM360 Elite 100 Awards, celebrating OptimizeRx honoree Karin Hayes! It's always great to mingle with today's best and brightest, including winners Jeremy Vannatta and Mike Czuba from Abelson Taylor.
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Digital Pharma Engage 2024
May 13-15, 2024
Newport Beach, CA
Join OptimizeRx at this invitation-only event that brings together executive-level marketing professionals in the life sciences industry to explore new innovations and strategies. We’ll be talking about how patient-centric brand marketing increases the alignment between HCP and DTC outreach – driving efficiencies, personalization, and greater script impact – as well as the privacy-safe, HIPAA-compliant solutions available.
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Pharmaceutical Management Science Association Annual Conference
May 5-8, 2024
Denver, CO
We’re excited to be part of the roster of distinguished speakers at the PMSA Annual Conference. Don’t miss our General Session on May 6, Unraveling the Matrix of Omnichannel Consumer Engagement: A White Box ML Odyssey. OptimizeRx’s Karin Hayes presents this case study alongside Scott Hull and Karen Lazan from Regeneron, exploring the business purpose, project approach, and methodologies for building a machine learning model.
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Pharma USA: Better Pharma Marketing with Next-Best-Action Strategies
March 26, 2024
Philadelphia, PA
During the Pharma USA conference, we had the opportunity to facilitate an interactive workshop attended by more than 30 of our pharmaceutical colleagues. The diverse group, representing various titles, functions, and companies, shared their insights on three critical topics in omnichannel pharma marketing. See the main takeaways from the discussion.
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Point of Care NOW: Leveraging EHR Platforms for HCP Engagement
March 20, 2024
New York, NY
The EHR plays an important role in omnichannel programs, allowing brands to build on high-level brand awareness activities with a clinically-relevant presence at the point-of-prescribe. By aligning messages and channel delivery with key patient care windows from the top to bottom of your marketing funnel. DAAP increases the precision, relevance, and reach. Learn more about DAAP
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Navigating Patient Privacy & Next-Best Action at DigiPharma Connect
March 11-13, 2024
Hilton Head, SC
AI- and RWD-driven opportunities are revolutionizing digital engagement strategies – but balancing patient privacy and targeting accuracy requires the right tools, technology and data resources. So how can your pharma brand adapt HCP and consumer marketing strategies to align with current healthcare trends and patient privacy needs? See how our Dynamic Audience Activation Platform (DAAP) is setting new standards in patient-centric, privacy-safe HCP and consumer communications with a next-best-action approach.
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Talk to us at an upcoming event
Check Out These Insights from Previous Events:
How Technology Improves the Oncology HCP Experience and Engagement | Read Blog →
PLD Is Not Enough: Next-Best-Action HCP Engagement Needs the Patient | Read Blog →
Insights from MedDev: Omnichannel Marketing Solutions for Medtech Brands | Read Blog →
EHR Workflow Insights from Our Patient Access and Adherence Webinar | Read Blog →