Which of HCP Targeting Methodology Is Right for Your Brand?
National Provider Identifier (NPI) Targeting provides a precise way to define a list of key physicians and engage with them directly and exclusively.
Patient Attribute Targeting uses readily available data within patient health records to deliver brand content based on specific treatment needs.
Institutional Targeting offers the opportunity to reach HCPs and key stakeholders at prominent hospital systems based on demonstrated interest areas.
Real-time Targeting utilizes AI-driven predictive models and real-world data to identify patients that meet precise eligibility criteria and engage their HCP at the exact time they are treating that patient.
