The Secret to Reducing DTC Media Waste? Integrated Audience Profiling
OptimizeRx Blogs
DPE2024: Unlocking Opportunity with HCP+DTC Marketing Alignment
The NIH estimates that over 2 million new cases of cancer will be diagnosed in 2024, and more than 600,000 people will die from their disease. But despite these overwhelming...
The Four Hidden Risks of Static Audience Profiling in Pharma Marketing
Data is at the heart of pharma marketing – and the key to unlocking “right time, right place, right patient” strategies. That’s why pharma brands and their agency partners...
How State Privacy Laws Are Shaping DTC and HCP Marketing Strategies
New laws aimed at safeguarding personal information are reshaping how companies interact with consumers and healthcare professionals (HCPs). In a recent Pharmaceutical...
It’s Time to Integrate Your HCP Programmatic and Point of Care Media
Patient Privacy and Pharma Marketing: Four Questions to Ask Your Vendor
2024 Survey: Specialist Perspectives – and the Surprising Differences
Three Ways to Win at HCP Programmatic (Hint: Start with NPI Targeting)
In today’s increasingly cluttered media landscape, programmatic media gives healthcare marketing agencies the scale and insights to deploy digital HCP marketing campaigns...
Promoting Health Equity for Underserved Communities with Patient Centricity
As we reflect on the past month's celebrations for Pride and Juneteenth, we also want to recognize the challenges LGBTQ+ individuals, people of color (POC), and other...
Precision in Pharma Marketing: How AI & ML Helps Overcome Data Latency & Drive Physician Engagement
Emerging technologies such as artificial intelligence (AI) and machine learning (ML) are undeniably transforming various industries, and the pharmaceutical sector is no...
What HCP Attitudes to DTC Tell Us About Omnichannel Pharma Marketing
A crucial aspect of healthcare dynamics is the perception of pharmaceutical marketing among healthcare professionals (HCPs). Surprisingly though, HCPs generally view pharma...
Healthcare in the Age of Connected TV: Our Expert Weighs In!
Connected TV (CTV) offers a unique opportunity to connect with patients and healthcare providers alike.