Case Study: Narrowing Patient Audiences to Drive Higher TV Ad Impact
OptimizeRx Blogs
Webinar Recap: Patient-Centricity is Evolving on Pace With Pharma Marketing
In early December, I had the opportunity to join marketing colleagues from Genentech and Argenx on a Fierce Pharma webinar titled "Targeting with a Purpose: How...
Webinar Recap: Five Ways to Transform Data-Driven Media Planning
Transforming data-driven media planning requires more than just adopting new tools—it demands a shift in mindset. In an industry where long approval processes,strict...
Exploring EHR Advertising for Your Pharma Brand? Read this First.
Point-of-care advertising – notably through electronic health record (EHR) systems – delivers unparalleled script lift impact compared to other HCP marketing channels. EHR...
Improving Audience Quality for DTC Connected TV in Ulcerative Colitis
Ulcerative colitis (UC) affects up to 900,000 individuals in the US – not only impairing their physical health and damaging their digestive tract, but also impacting...
The Secret to Reducing DTC Media Waste? Integrated Audience Profiling
As competition for patient attention and engagement from both pharma brands and other healthcare “influencers” rises, there’s no room for uncertainty in omnichannel media...
DPE2024: Unlocking Opportunity with HCP+DTC Marketing Alignment
The NIH estimates that over 2 million new cases of cancer will be diagnosed in 2024, and more than 600,000 people will die from their disease. But despite these overwhelming...
The Four Hidden Risks of Static Audience Profiling in Pharma Marketing
Data is at the heart of pharma marketing – and the key to unlocking “right time, right place, right patient” strategies. That’s why pharma brands and their agency partners...
How State Privacy Laws Are Shaping DTC and HCP Marketing Strategies
New laws aimed at safeguarding personal information are reshaping how companies interact with consumers and healthcare professionals (HCPs). In a recent Pharmaceutical...
