Drive Stronger Commercial Performance through HCP and DTC Alignment
Capturing the attention of patients and providers has never been harder. You’re not just competing against alternative therapies, but building and maintaining mindshare amidst countless health influencers and ever-shortening medical visits.
That’s why OptimizeRx pharmaceutical marketing solutions take today’s approach to the next level.
We start with a holistic look at your key audiences, combining deep clinical expertise with privacy-safe, real-world patient and physician data insights. Then, our patented Dynamic Audience Activation Platform (DAAP) and Micro-Neighborhood® Targeting technologies determine exactly when and where to deploy brand marketing. The result is synchronized HCP and DTC marketing that aligns outreach to the moments where patients and physicians are primed to act on brand information.
