Drive HCP Engagement by Aligning Clinically-Relevant Content with Preferred Channels
We surveyed 123 physicians across six medical specialties, and found HCPs are active actively seeking clinical-relevant information across a wider range of channels than most marketers might assume – and that key information gaps still exist, which could impact prescribing choices. Discover why AI-enabled, omnichannel programs drive better clinical engagement by meeting physicians where they are actively seeking brand content.
