Case Study 1
Assessing the impact of OptimizeRx for a leading pharma company.
- OptimizeRx® was employed to provide physicians access to a voucher/copay card
- Objective: to evaluate the impact of coupon/copay card promotion throughout the project
- Segregate the impact of eCoupons from other channels used to promote the brand
- Factor in the redemption cost to estimate true impact and ROI
- Short-term impact of promotional campaign on the brand sales was estimated using Test – Control Analysis
- Long-term impact and ROI was estimated using Linear Regression
- Client was able to see the overall incremental revenue of the promotional campaign
- The impact of the promotional campaign was also analyzed at physician potential and specialty
- Long-term ROI of the campaign was over 600%; short-term ROI was 350%
Source: Cognizant, 2015
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