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Case Study 2

Assessing the impact of OptimizeRx for a top global eye care company.

Situation

  • Client implemented an online eCoupon program for a key brand
  • Objective: to estimate the overall impact and ROI of the program by physician segments based on specialty group, geography and prescription volume

Solution Dimensions

  • Segregate the impact of eCoupons from other channels used to promote the brand
  • Both fixed and redemption cost were factored in to estimate true impact and ROI

Business Benefits

  • eCoupon program ROI was over 800% with consistent performance across segments and geographies
  • ROI reported at different levels helped identify focus areas and growth opportunities

Source: Cognizant, 2015

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