(248) 651-6568 x 815 OpRxConnects@OptimizeRx.com

Case Study 3

Assessing OptimizeRx impact for a leading global pharma company.


  • Client adopted an alternate method of promotion to physicians who are not approached by regular sales force
  • Client launched an eVoucher campaign through online widgets for multiple brands across men’s health, depression, bone, diabetics and ADHD (Attention Deficit Hyperactivity Disorder) market
  • Objective: track user activities and campaign ROI on regular basis

Solution Dimensions

  • User-friendly campaign performance tracker was built on Excel-based VBA platform
  • Visually appealing trend charts and table for ease of understanding
  • Additional features like export to PowerPoint, glossary and print functionality
  • Incremental impact estimation through standard approach using patient acquisition rate, decay rate etc.

Business Benefits

  • Flexibility to track and gauge the brand performance on multiple metrics, (e.g., views, print, redemptions) on monthly basis
  • Campaign ROI tracking for individual brand on a monthly basis with actionable insights

Source: Cognizant, 2015

Want to see what we can do for your brand?

Simply fill out our short form, and we'll be in contact.

Photograph of the team looking at their EHR services software.


Get the full story on our people, culture and career opportunities.

Photograph of a laptop that is used to look at electronic healthcare records.


Find the specific services now available from OptimizeRx.

Photograph of business partners.


Explore the many benefits of partnering with OptimizeRx.

Photograph of an investor researching electronic healthcare services.


Review everything from SEC filings to earnings calls.


Fields marked with an * are required