Searching for a digital strategy that creates new opportunities for medical device and medtech brands to engage physicians at the moment they are actively treating brand-eligible patients? Over the last few years, there's been incredible growth in healthcare communication and digital marketing technologies, reflecting and driving in a shift to digital-first approaches that increase the reach, precision and relevance of physician engagement strategies. And at the heart of these innovations? The Electronic Health Record (EHR) System.
As a commonly used, digitally connected system for physicians to review patient charts, fill in patient information or diagnostics, and prescribe or order patient treatments, the EHR sits at the heart of physician and patient care interactions.
That means that they are an ideal channel for medical device brands to directly engage physicians due to:
- The capability to engage physicians directly in their workflow, when they are making treatment decisions
- A data-rich environment that is capable of targeting via ICD-10 codes, treatment history, and more
- The opportunity to combine real-world data and artificial intelligence to predict future patient eligibility for your device
