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How pharma brand teams can harness the power of privacy-safe personalization for OTT/CTV

 
With streaming services offering more economical and content-filled options, the trend of reducing cable subscriptions is expected to accelerate. Brand managers must now consider this as a potential channel to add to their marketing strategy.
 
In this webinar, Medicx (Now part of OptimizeRx) and Madhive explored the potential of incorporating Over-the-Top (OTT) or Connected TV (CTV) into their mix, and addressing the Life Sciences’ primary concern: ensuring adherence to the stringent HIPAA regulations while tracking and measuring ad performance.

Panelists

Meet the thought leaders

Avatar for Drew Teller

Drew Teller

Director, Strategic Media Partnerships, OptimizeRx
Avatar for Murphy Vandemotter

Murphy Vandemotter

Director of Data Operations, Madhive