Return on Insights: RWE in Action in Pharma Marketing – Challenges, Examples, and Future Opportunities
While pharma has been using real-world data (RWD) to generate real-world evidence (RWE) for clinical trials, post-marketing, and R&D for decades, the emergence and applicability of RWD to the sales, marketing, and commercial side of the house is now ramping up. Many organizations are exploring t...