Conversations that Convert: New Insights for Pharma Marketing

Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.

Get the Results!

OptimizeRx contracted with an independent research company to conduct a qualitative and quantitative survey of 172 U.S. physicians in February and March of 2024. To qualify, physicians had to spend 75 percent of their time seeing patients and have between three and 29 years of post-residency experience. Physician specialists surveyed included dermatologists (21), neurologists (21), gastroenterologists (20), oncologists (20), immunologists (20), endocrinologists (20), and primary care physicians (50).

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