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Point of Care Marketing
Drive Conversations That
Convert at the Point of Care
Engage healthcare professionals in the moments that matter most during treatment decision-making.
As the first network to offer life sciences brands and their agencies the ability to execute point of care advertising at-scale, and leverage triggers for targeting, we guide you through an increasingly complex ecosystem to ensure you're engaging the HCPs you want to reach within clinical workflow.
OptimizeRx pioneered EHR advertising and today we have the largest point-of-care network in the industry.
Since 2006, we have been pioneering HCP engagement at the point-of-care. Over the years tactics have evolved. We've refined the delivery of information within professional clinical platforms, ranging from point-of-care education to brand awareness. Engagements yield results across diverse user journeys and brand strategies, from product launches to LOE.
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Reaching over 600K prescribers at the point of care, our network delivers the unique opportunity to engage with physician decision-makers within the professional platforms they use all day, every day.
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With straight-forward, channel-specific physician level data and script impact measurement you can see who you're reaching, when, and the value it drives for your brand. No questions. Be confident that your information is being delivered within the clinical workflow.
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Treatment decisioning is executed within the clinical and prescribing workflows. This makes the point of care the most valuable engagement tool for HCPs in your arsenal. Clients who leverage our network have the results to prove it. Nobody is closer.
