We're a Healthcare Technology Company

Advancing a Patient-first, AI-driven, Omnichannel Solution

OptimizeRx was founded in 2006 in Rochester, Michigan as a healthcare technology company delivering coupons and co-pays directly to the physician and pharmacist though EHR and ePrescribing platforms. We quickly became known for our proprietary point-of-care messaging capabilities and ability to seamlessly message HCPs directly within their clinical workflows.  

Since then, our experienced, agile team of physicians, data scientists, engineers, and life science marketing experts have enhanced our legacy EHR solution by embedding a robust AI engine and expanded digital touchpoints at the point-of-care and beyond. 

We call our technology the Dynamic Audience Activation Platform (DAAP) for the unique way it prioritizes finding audiences and recognizes the dynamic nature of HCP and patient behavior within the execution of strategic life sciences marketing plans. 

As the industry’s most robust AI solution, DAAP can solve the most pressing use cases impeding manufacturer brand growth – patient identification, adherence and more – through tailored engagement modules and patient-first data.  

With our 2023 acquisition of Medicx Health, we’ve expanded our capabilities to direct-to-consumer (DTC) marketing, through their patented Micro-Neighborhood® Targeting technology – a privacy-safe, geo-targeted way to reach clinically precise patient audiences on a diverse set of media channels. 

As we’ve grown, we’ve earned the trust of some of the biggest names in pharma and medtech as well as leading advertising and marketing agencies and investors. And most importantly, we’ve helped thousands of patients start – and stay on – the best treatments available for higher quality of life and better outcomes. 

Our Goal: Improving the Healthcare Ecosystem

At OptimizeRx, we believe the ultimate goal is a responsible, accessible healthcare engagement ecosystem that increases transparency and access to the best information and treatments.