About OptimizeRx

OptimizeRx provides best-in-class health technology that enables care-focused engagement between life sciences organizations, healthcare providers, and patients.

Our Mission

To combine human ingenuity, artificial intelligence, and technology to help life-science marketers evolve their approach, transform their customer relationships, and connect patients with the best possible treatments.

At OptimizeRx, we believe in the power of connection to drive meaningful health outcomes.

Our story

Founded as a healthcare technology company in 2006, OptimizeRx began by delivering coupons and co-pay assistance directly to physicians and pharmacists through EHR and ePrescribing platforms. Today, we’ve evolved into a leading healthcare technology partner, blending human expertise with AI to help life science marketers transform engagement, strengthen customer connections, and ensure patients access the treatments they need.

Accreditations

Logo with interlinked rings and the text NAI above the phrase Privacy, Trust & Accountability.
Point of Care Marketing Association official member badge with a colorful cross symbol.
Logo with black lowercase letters 'iab' and a large red dot above the 'i', with the word 'international' written vertically in gray on the right.
AICPA SOC 2 Type II Certified badge logo.

Our Values

Solution Focused

We deliver clear, actionable strategies that help pharmaceutical brands overcome real-world challenges. By aligning the right message with the right moment, we drive stronger brand engagement and, ultimately, betterpatient care.

Collaborative

We work side by side with clients to understand their unique challenges and deliver strategies that drive measurable impact. Our partnerships are built on shared goals, transparency, and a focus on achieving results that matter.

Outcomes Driven

We focus on measurable impact. Our solutions help clients plan and activate campaigns that accelerate decision-making, increase engagement, and convert opportunities into real results—delivering stronger brand performance and tangible ROI.

Our Leadership Team

Steven Silvestro

Steven Silvestro

Chief Executive Officer

Theresa Greco

Theresa Greco

Chief Commercial Officer

Edward Stelmakh

Edward Stelmakh

Chief Financial & Strategic Officer

Marion Odence-Ford

Marion Odence-Ford

Chief Legal & Administrative Officer

Doug Besch

Doug Besch

Chief Product Officer & Chief Technology Officer

Andy D’Silva

Andy D’Silva

Chief Business Officer

Brendan Merrell

Brendan Merrell

Chief Operating Officer

Explore our current open positions

We are committed to attracting, nurturing, and retaining a passionate, diverse, and talented team of experts who enjoy what they do.

Learn more

Healthcare marketing is evolving.

Ready for more than just a data vendor?