Omnichannel strategies for HCP marketing need to find the right balance between precision and share-of-voice, in order to maximize brand relevance without sacrificing reach.
This short guide from OptimizeRx, a leader in point-of-care HCP engagement programs, explores three common, data-driven methodologies to HCP audience definition and targeting – quantifying their precision, reach and impact so you can determine the best approach to meet your brand’s HCP engagement goals. Download your free copy today.
Which HCP Audience Definition and Targeting Methodology Is Right for Your Brand?
Trigger-Based Targeting
NPI Historic Behavior Analysis
