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Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
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Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Download the Whitepaper
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Understanding HCP Awareness and Engagement with Biosimilars

Explore where physicians are learning about biosimilar brands, their attitudes towards prescribing, and what it means for brand marketers’ strategies.

Download the Infographic

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Biosimilars are changing the treatment landscape in many indications, particularly as blockbuster biologics go off-patent.

Download the infographic for a look at how biosimilar brands can drive HCP engagement and patient acquisition in this emerging market.