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Understanding HCP Awareness and Engagement with Biosimilars

Explore where physicians are learning about biosimilar brands, their attitudes towards prescribing, and what it means for brand marketers’ strategies

 

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Here’s What You’ll Learn

What factors drive – or hinder – biosimilar switching

Why your marketing content approach matters

The three questions your biosimilar brand should be asking

Biosimilars are changing the treatment landscape in many indications, particularly as blockbuster biologics go off-patent.


Download the infographic for a look at how biosimilar brands can drive HCP engagement and patient acquisition in this emerging market.

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