DPE2024: Unlocking Opportunity with HCP+DTC Marketing Alignment
The NIH estimates that over 2 million new cases of cancer will be diagnosed in 2024, and more than 600,000 people will die from their disease. But despite these overwhelming...
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How Technology Improves the Oncology HCP Experience and Engagement
I recently had the chance to participate in a panel session at the Pharma CX Oncology Summit. Our topic was the oncologist customer experience – specifically how technology...
Innovating Digital Strategies to Engage Patients for Improved Outcomes
Bringing our clients innovative digital solutions is the core of our purpose as a sales team at OptimizeRx. When we had the opportunity to participate in the first annual ...