Exploring EHR Advertising for Your Pharma Brand? Read this First.
Point-of-care advertising – notably through electronic health record (EHR) systems – delivers unparalleled script lift impact compared to other HCP marketing channels. EHR...
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Next-Best Action: A Patient-First Approach to HCP Targeting
Pharma Advertising Redefined: Harnessing the Power of Next-Best-Action
Patient-Centric Pharma Marketing Powered by AI
In today's dynamic healthcare landscape, healthcare providers (HCPs) are constantly bombarded with information, making it...
Effective HCP Engagement: Timely, Relevant and Personalized
OptimizeRx is known for our ability to deliver life science brand messages and resources directly in the clinical workflow. As a result, we’re consistently asked by our...
Next-Best Action: Elevating the Future of Omnichannel HCP Marketing
Terms like omnichannel, artificial intelligence (AI), data-driven, and real time are defining the conversation around HCP marketing – and for good reason. Today’s savviest...
Omnichannel HCP Engagement: Beyond the Buzz
This year, Pharma USA was all about omnichannel engagement, “next best action,” and grappling with how to view engagement data alongside more traditional health data to...
Innovate4Outcomes 2022: A Variety of Approaches to Combatting Antimicrobial Resistance (AMR)
The third annual Innovate4Outcomes® took place on December 1, 2022, with no shortage of creativity – and friendly competition – at the virtual design-thinking event.
Antimicrobial Resistance: The Musical
For the third annual Innovate4Outcomes®design-thinking event, our team chose to take on the global health concern of Antimicrobial Resistance, or AMR.
Preparing for Healthcare’s Post-COVID Biggest Challenges: Join Us for Innovate4Outcomes®
Innovate4Outcomes® is a design-thinking, half-day event that brings together those interested in cross-industry collaboration to brainstorm potential pathways to reduce the...
A Digital Point-of-Care Primer for Life Science Marketers
Growth in healthcare technology began with the HITECH (Health Information Technology for Economic and Clinical Health) Act of 2009 and has grown significantly over the years....
Innovate4Outcomes®: Patient Advocates Come to the Table
Innovate4Outcomes® was born in 2020 as a design-thinking event in response to COVID-19, but it quickly became clear the COVID-19 health crisis could be a catalyst for a...
Harnessing Social Media to Create Authentic Patient Engagement Experiences That Improve Health Outcomes
When we were planning our inaugural Innovate4Outcomes event, I knew it would be important to discuss topics and challenges that are omnipresent in the daily lives of our...