2024 Physician Survey: Untapped Opportunity in Healthcare Advertising
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Enhancing Patient Outcomes: Aligning HCP and DTC Strategies
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
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AI Isn’t Enough: Human Intelligence Is Still Key in Pharma Marketing
It can feel like we are drowning in companies pushing AI capabilities or embedding AI in their apps, and that’s just what we see on the surface. Our reactions run the gamut — from fear that we will lose control to “wow, I barely need to...
Navigating Patient-First Engagement in an Escalating Privacy-Conscious Era
The healthcare industry thrives on innovation, and that includes the way it reaches patients. Traditionally, pharmaceutical marketers targeted patients via their treating HCPs and used expensive mass media to promote brands to consumers;...
Your Guide to Pharma Marketing Success Throughout the Brand Lifecycle
Pharma Marketing Evolves Over the Commercial Lifecycle – Are You Asking the Right Questions? Pharma marketers know that brand needs and opportunities shift as a drug progresses through the four main stages of the commercial lifecycle.
The Final Pillar of Next-Best-Action: Digital & Offline Coordination
We are excited to conclude our series on the Four Pillars of Next-Best-Action Success! So far, we have explored Omnichannel Integration, Patient-First Data and Message Delivery, and Robust Audience Intelligence. For the fourth and final...
The Third Pillar of Next-Best Action: Robust Patient and NPI Targeting
In the first two installments of our series on the Four Pillars of Next-Best-Action Success, we explored Omnichannel Integration and Patient-First Data and Message Delivery. For part three, Robust Audience Intelligence, we’re taking a...
International Women's Day: Celebrating Strength, Resilience, and Achievements
In recognition of International Women’s Day, and the 2024 theme of “Inspiring Inclusion”, we interviewed a dynamic group of women from across our company.
The Second Pillar of Next-Best Action: Aligning to the Patient Journey
In the first installment of our series on the Four Pillars of Next-Best-Action Success, we explored Pillar 1: Omnichannel Integration, and the importance of reaching physicians across the multitude of channels where they actively seek...
Are You Seeing These Red Flags in Your Pharma Marketing?
In the excitement that follows every new trend in pharmaceutical marketing, it’s easy to lose sight of the bedrock principles that drive impact and ROI. Here are four red flags that could indicate your pharma marking may not deliver the...
Four Pillars for Better Pharma Advertising: Omnichannel Integration
Next-best-action (NBA) marketing is the future of pharma advertising – capitalizing on today’s ample data resources and technology advancements to deliver more targeted, relevant, and impactful brand information to physician and patient...
OptimizeRx Predictions: 2024 Pharma Marketing Trends
The past few years have been a whirlwind for pharma marketing. AI, real-world data, and omnichannel strategies have exploded, transforming how we reach doctors and patients. But what's next? What tools will come into maturity and drive the...