The Power of Message Infusion in a Next-Best-Action Approach
Pharmaceutical marketing is rapidly changing, demanding adaptability and innovation. Traditional marketing methods are no longer enough to effectively reach healthcare...
Blogs By
.png)
Medication Access and Affordability: Impact of DAAP's Access and Adherence Module
The pharmaceutical industry is a complex and ever-evolving landscape, where success is shaped by the ability to navigate a myriad of challenges. From high out-of-pocket costs...
Boosting Brand Connections with DAAP’s Digital Field Connection Module
The relationship between field reps and Healthcare Professionals (HCPs) plays a vital role in keeping medical practices abreast of treatment options and clinical...
Dynamic Audience Activation Puts the “Best” in Next-Best Action
Despite life sciences manufacturers’ considerable planning and investment in HCP engagement programs, too often their message falls short of reaching their target audience....
Enhancing Pharma Marketing ROI with DAAP's Patient Discovery Module
In today’s complex healthcare landscape, keeping up with the latest therapies and treatments can be an overwhelming task for many healthcare professionals (HCPs) particularly...
Maximizing Brand Impact: Four Year-End Strategies for Pharma Marketers
It’s Time to End Multi-Trigger Targeting for EHR-based HCP Engagement
In life science brands’ quest for highly targeted, clinically-relevant HCP communications, EHR “trigger” data is an increasingly popular choice. Its benefits include accuracy...
Realizing Point-of-Care Opportunities: eBook Insights from EHR Experts
Navigating the EHR Landscape: Market Challenges and Point-of-Care Solution
Life science brand’s need for effective HCP engagement solutions at the point of care (POC) is...
How Integrated Is Your Omnichannel Strategy? Here’s a Quick Guide
Omnichannel programs are at the forefront of today’s HCP engagement strategies – and for good reason. In a March 2023 survey, OptimizeRx found that physicians were actively...
Bridging the Health Literacy Gap: Improve HCP and Patient Conversations
Planning for Pharma LOE? The Digital Point-of-Care Makes a Difference
Loss of exclusivity (LOE) is a milestone every novel pharmaceutical product reaches. In anticipation of generic competition and the resulting loss of market share/value,...
