Blog

January 18, 2024

OptimizeRx Predictions: 2024 Pharma Marketing Trends

OptimizeRx

The past few years have been a whirlwind for pharma marketing. AI, real-world data, and omnichannel strategies have exploded, transforming how we reach doctors and patients. But what's next? What tools will come into maturity and drive the...

January 12, 2024

3 Leadership Tips for Growth: OptimizeRx Insights from Colonel Robert Springer

OptimizeRx

In an exclusive opportunity, OptimizeRx CEO Will Febbo, recently had the privilege ofinterviewing retired Colonel Robert Springer, decorated Vietnam War pilot and astronaut at NASA.

December 27, 2023

Did You Miss These Top 2023 Resources for Stronger HCP Engagement?

OptimizeRx

Over the course of 2023, life science marketers and their agency partners created unprecedented opportunities to enhance interactions with healthcare professionals. With the increased availability of de-identified patient data, artificial...

December 14, 2023

The Power of Message Infusion in a Next-Best-Action Approach

OptimizeRx

Pharmaceutical marketing is rapidly changing, demanding adaptability and innovation. Traditional marketing methods are no longer enough to effectively reach healthcare professionals and patients. To succeed, pharmaceutical marketers must...

December 7, 2023

Medication Access and Affordability: Impact of DAAP's Access and Adherence Module

OptimizeRx

The pharmaceutical industry is a complex and ever-evolving landscape, where success is shaped by the ability to navigate a myriad of challenges. From high out-of-pocket costs and limited distribution drugs to poor formulary positions and...

November 16, 2023

Boosting Brand Connections with DAAP’s Digital Field Connection Module

OptimizeRx

The relationship between field reps and Healthcare Professionals (HCPs) plays a vital role in keeping medical practices abreast of treatment options and clinical breakthroughs that could benefit their patients. However, busy schedules and...

November 7, 2023

Dynamic Audience Activation Puts the “Best” in Next-Best Action

OptimizeRx

Despite life sciences manufacturers’ considerable planning and investment in HCP engagement programs, too often their message falls short of reaching their target audience. And that means brand-eligible patients with lifetime value remain...

October 26, 2023

Enhancing Pharma Marketing ROI with DAAP's Patient Discovery Module

OptimizeRx

In today’s complex healthcare landscape, keeping up with the latest therapies and treatments can be an overwhelming task for many healthcare professionals (HCPs) particularly when it comes to identifying patients who could benefit from...

October 4, 2023

Maximizing Brand Impact: Four Year-End Strategies for Pharma Marketers

OptimizeRx

September 6, 2023

It’s Time to End Multi-Trigger Targeting for EHR-based HCP Engagement

OptimizeRx

In life science brands’ quest for highly targeted, clinically-relevant HCP communications, EHR “trigger” data is an increasingly popular choice. Its benefits include accuracy and control over message deployment, but many brands don’t...

August 24, 2023

Realizing Point-of-Care Opportunities: eBook Insights from EHR Experts

OptimizeRx

Navigating the EHR Landscape: Market Challenges and Point-of-Care Solution Life science brand’s need for effective HCP engagement solutions at the point of care (POC) is critical. The American Medical Informatics Association’s (AMIA)...

August 15, 2023

How Integrated Is Your Omnichannel Strategy? Here’s a Quick Guide

OptimizeRx

Omnichannel programs are at the forefront of today’s HCP engagement strategies – and for good reason. In a March 2023 survey, OptimizeRx found that physicians were actively engaging with life science brand content across 10+ digital and...