Blog

May 9, 2022

Discover Patients (and Their Providers) When They Are Poised to Change Therapies

OptimizeRx

Every day, patients switch to new therapies because of disease progression, side effects, affordability or other factors—potentially delaying patient recoveries, negatively affecting overall health outcomes, or discontinuing use of your...

April 18, 2022

Reducing Misdiagnosis with AI-Driven Patient Journey Mapping

OptimizeRx

It’s a problem with an enormous impact on patients that has been nearly impossible to solve: Brand-eligible patients are out there, but they’ve been misdiagnosed or, even worse, undiagnosed. Rare diseases, neurological conditions, cancer...

February 28, 2022

Dynamic HCP Targeting — Here's the Secret to AI in Pharma Marketing

OptimizeRx

AI in Pharma Marketing is a Hot Topic – But Execution Lags Behind Ideation If you’re a life science marketer, chances are you’ve been hearing about the difference artificial intelligence (AI) and real-world data (RWD) can make in HCP...

November 19, 2021

HCP Targeting: Be there when your ideal patient and provider meet

OptimizeRx

Unlocking the Full Potential with Artificial Intelligence in Pharma Marketing At the recent Re:Imagine Pharma Marketing virtual conference, I was excited to present on how brand teams can harness the power of today’s artificial...

November 12, 2021

Overcoming Challenges Related to Multiple Sclerosis Treatment: The Complete Picture

OptimizeRx

Key Themes and Takeways from Our Multiple Sclerosis Series In our series on the challenges MS patients face in starting and staying on therapy, we’ve explored three key areas that can impact their health outcomes: Delayed diagnosis or...

November 5, 2021

Overcoming Challenges Related to Multiple Sclerosis Treatment: Patient Adherence

OptimizeRx

Part Three of Our Multiple Sclerosis Series In our first two blog posts on challenges related to multiple sclerosis (MS) treatment, we addressed the need to build awareness in order to reduce occurrences of delayed or incorrect diagnosis...

October 29, 2021

Overcoming Challenges Related to Multiple Sclerosis Treatment: Initiating Treatment

OptimizeRx

Part Two of Our Multiple Sclerosis Series In our initial blog post on challenges related to multiple sclerosis (MS) treatments, we discussed the first barrier, which is awareness. A lack of awareness on the part of primary care physicians,...

October 22, 2021

Overcoming Challenges Related to Multiple Sclerosis Treatment: Building Awareness

OptimizeRx

Introducing a New Series on Multiple Sclerosis When it comes to multiple sclerosis (MS), there are multiple challenges that can deter patients from receiving the care they need to slow the progression of this chronic, incurable disease.

April 15, 2021

Empowering Patients to Adopt Support Programs and Further Positive Outcomes

OptimizeRx

How to support patients throughout their entire care journey is an ongoing topic of conversation in the healthcare community and one we are constantly trying to improve upon as an industry.