Connected TV (CTV) offers a unique opportunity to connect with patients and healthcare providers alike.
In an article published by PM360 magazine, Stacey Levas, OptimizeRx’s SVP, Demand Generation & Marketing Communications, discusses key considerations for pharmaceutical marketers navigating the world of CTV advertising.
Stacey shares valuable insights on:
- The rise of streaming viewership and its impact on the healthcare industry.
- The potential of CTV for personalized content delivery and brand messaging.
- Utilizing HIPAA-compliant targeting technology to reach both consumers and healthcare professionals.
- The importance of geo-targeting and data-driven campaign optimization.
- Measuring success in a cookie-less advertising landscape.
Read the full article to learn more about leveraging CTV for better engagement, precise targeting, and enhanced ROI.
