Menu
Solutions
HCP Marketing
Reach and engage more HCPs with predictive omnichannel solutions.
Point of Care Marketing
Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.
DTC Marketing
Reach brand-eligible patients, compliant with new and emerging state regulations.
Omnichannel Marketing
Achieve a surround-sound presence that drives brand conversion, reduces impression waste, and increases budget efficiency.
Audiences
Reach patient and provider audiences on their preferred channels when they are primed to act.
Dynamic Audience Activation Platform
Innovate your marketing with predictive intelligence and smarter program execution.
Micro-Neighborhood® Targeting
Patented, privacy-safe, HIPAA compliant real-time targeting solution.
Profiler
Brand-specific, comprehensive audience and media channel insights for more confident campaign planning, increased engagement, and better patient outcomes.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Download the Whitepaper
GettyImages-470623169-1-1
Industry
Pharma
From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
Agencies
Your partner for driving innovation and better performance for life science clients.
MedTech
Point-of-care and programmatic brand marketing – in tune with your patient journey.
Publishers
Drive pharma ad revenue through privacy-safe, superior audience performance.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Download the Whitepaper
GettyImages-470623169-1-1
Resources
Blog
See what we’re learning in the field about how current trends are influencing pharma brand strategy execution.
Whitepapers
Gain valuable insight from our recently published original research.
Webinars
Knowledge sharing and great conversations happen here. Join us!
Case Studies
Learn how we’re solving key industry challenges for our clients.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
Explore All Resources
GettyImages-624570630
Company
About Us
We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
Leadership
Pioneers in EHR advertising ushering in AI-based omnichannel transformation.
Careers
Build the future of the healthcare industry - and your career - at the same time. Explore our openings.
Partners
Empower HCPs to Make More Informed Health Decisions and Drive Engagement
Investors
Join us on our mission to help life-science marketers evolve their approach, transform their customer relationships, and connect patients with the best possible treatments.
Data & Compliance
Be confident your marketing is backed by our commitment to the ethical use of data and the privacy and safety of medical information.
Let's Talk
Want patients and providers talking about your brand? Talk to us first.
Contact Us
GettyImages-624570630

How State Privacy Laws Are Shaping DTC and HCP Marketing Strategies

Lauren McQuiston

New laws aimed at safeguarding personal information are reshaping how companies interact with consumers and healthcare professionals (HCPs). In a recent Pharmaceutical Commerce byline, OptimizeRx Solutions Engineer Lauren McQuiston explores the challenges and opportunities presented by this new era of consumer privacy, providing a roadmap for navigating compliance complexities while connecting consumers to vital healthcare information. 

Key topics addressed include: 

  • How consumer privacy legislation is evolving 
  • The impact on the healthcare industry and advertising data 
  • Data sharing and third parties  
  • Key carve-outs that impact marketing strategies 
  • Balancing scale and precision while staying compliant 

Patient privacy and effective healthcare advertising aren’t mutually exclusive. Read the full article and help your brand find the right approach. 

Conclusion

OptimizeRx is at the forefront of revolutionizing the way healthcare professionals interact with patients and manage medication adherence. With its innovative solutions, OptimizeRx makes it easier for healthcare providers to support their patients in navigating the complexities of medication management, while offering patients the tools they need to stay healthy and engaged in their care.

For healthcare providers looking to improve medication adherence, enhance patient communication, and reduce the financial barriers to treatment, OptimizeRx offers a seamless and effective digital health solution. Together, we can move closer to a world where adherence is the norm, not the exception—and better health outcomes follow.

Related Posts
Healthcare in the Age of Connected TV: Our Expert Weighs In!
Connected TV (CTV) offers a unique opportunity to connect with patients and healthcare providers alike.
Navigating Patient-First Engagement in an Escalating Privacy-Conscious Era
The healthcare industry thrives on innovation, and that includes the way it reaches patients. Traditionally, pharmaceutical...
Our partners.

Name Your Focus.
We'll Help You Excel.

Icon-4259FF-Primary-ElectricBlue (16)
HCP Marketing
Icon-4259FF-Primary-ElectricBlue (40)
DTC Marketing
Icon-4259FF-Primary-ElectricBlue (31)
Omnichannel
Icon-4259FF-Primary-ElectricBlue (11)
Audience
Set up an expert consultation

Today, there are more variables than knowns. Let’s ensure that your marketing partner isn’t one of them.

Book a meeting
Book a meeting