The pharmaceutical industry is a complex and ever-evolving landscape, where success is shaped by the ability to navigate a myriad of challenges. From high out-of-pocket costs...
In today's dynamic healthcare landscape, healthcare providers (HCPs) are constantly bombarded with information, making it...
The relationship between field reps and Healthcare Professionals (HCPs) plays a vital role in keeping medical practices abreast of treatment options and clinical...
Despite life sciences manufacturers’ considerable planning and investment in HCP engagement programs, too often their message falls short of reaching their target audience....
In today’s complex healthcare landscape, keeping up with the latest therapies and treatments can be an overwhelming task for many healthcare professionals (HCPs) particularly...
I recently had the chance to participate in a panel session at the Pharma CX Oncology Summit. Our topic was the oncologist customer experience – specifically how technology...
The phrases “omnichannel,” “artificial intelligence” and “next-best action” have become ubiquitous in conversations around how to overcome the challenges of reaching HCPs...
In life science brands’ quest for highly targeted, clinically-relevant HCP communications, EHR “trigger” data is an increasingly popular choice. Its benefits include accuracy...
Life science brand’s need for effective HCP engagement solutions at the point of care (POC) is...
Omnichannel programs are at the forefront of today’s HCP engagement strategies – and for good reason. In a March 2023 survey, OptimizeRx found that physicians were actively...
