Planning for Pharma LOE? The Digital Point-of-Care Makes a Difference
Loss of exclusivity (LOE) is a milestone every novel pharmaceutical product reaches. In anticipation of generic competition and the resulting loss of market share/value,...
OptimizeRx Blogs
Effective HCP Engagement in the Emerging Biosimilar Landscape
EHR Workflow Insights from Our Patient Access and Adherence Webinar
When it comes to reach, does audience size really matter?
Maybe… but what really matters is the quality of the audience… Successfully reaching and engaging the optimal physician and often more importantly, potential...
EHR-Based Targeting Strategies for Medical Device Marketing
Insights from MM+M’s TrendTalks: Omnichannel Success with RWD and AI
Effective HCP Engagement: Timely, Relevant and Personalized
OptimizeRx is known for our ability to deliver life science brand messages and resources directly in the clinical workflow. As a result, we’re consistently asked by our...
With Specialist HCP Engagement, the Devil is in the Details
Omnichannel marketing and artificial intelligence (AI) have made targeting clinical audiences easier and more precise. And yet, in the life sciences, we still tend to engage...
CTV and OTT Advertising Built for Pharma, With Medicx | An OptimizeRx Company and Madhive
Today, thevast majority of U.S. consumershave connected TVs in their homes, which means connected and over-the-top TV (CTV and OTT) ads have become essential tools for...
Next-Best Action: Elevating the Future of Omnichannel HCP Marketing
Terms like omnichannel, artificial intelligence (AI), data-driven, and real time are defining the conversation around HCP marketing – and for good reason. Today’s savviest...
Physicians Speak: Make Pharma Digital Marketing Clinically Relevant
Pharma and MedTech companies continue to spend billions marketing drugs and devices to physicians. In fact, according to Forbes, pharma spent nearly $4 billion on advertising...
OptimizeRx Issues Second ESG Report
OptimizeRx has released its second Environment, Social and Governance (ESG) report. The report details the Company’s efforts to align with, and show progress against, the 21...