OptimizeRx Blogs
It’s Time to End Multi-Trigger Targeting for EHR-based HCP Engagement
In life science brands’ quest for highly targeted, clinically-relevant HCP communications, EHR “trigger” data is an increasingly popular choice. Its benefits include accuracy...
Realizing Point-of-Care Opportunities: eBook Insights from EHR Experts
Navigating the EHR Landscape: Market Challenges and Point-of-Care Solution
Life science brand’s need for effective HCP engagement solutions at the point of care (POC) is...
How Integrated Is Your Omnichannel Strategy? Here’s a Quick Guide
Omnichannel programs are at the forefront of today’s HCP engagement strategies – and for good reason. In a March 2023 survey, OptimizeRx found that physicians were actively...
Insights from MedDev: Omnichannel Marketing Solutions for Medtech Brands
Bridging the Health Literacy Gap: Improve HCP and Patient Conversations
Planning for Pharma LOE? The Digital Point-of-Care Makes a Difference
Loss of exclusivity (LOE) is a milestone every novel pharmaceutical product reaches. In anticipation of generic competition and the resulting loss of market share/value,...
Effective HCP Engagement in the Emerging Biosimilar Landscape
EHR Workflow Insights from Our Patient Access and Adherence Webinar
When it comes to reach, does audience size really matter?
Maybe… but what really matters is the quality of the audience… Successfully reaching and engaging the optimal physician and often more importantly, potential...
EHR-Based Targeting Strategies for Medical Device Marketing
