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OptimizeRx Issues Second ESG Report
OptimizeRx has released its second Environment, Social and Governance (ESG) report. The report details the Company’s efforts to align with, and show progress against, the 21 core Stakeholder Capitalism metrics as outlined by the World...
Omnichannel HCP Engagement: Beyond the Buzz
This year, Pharma USA was all about omnichannel engagement, “next best action,” and grappling with how to view engagement data alongside more traditional health data to inform commercial strategy. Omnichannel engagement has seen quite an...