Physicians Speak: Make Pharma Digital Marketing Clinically Relevant
Pharma and MedTech companies continue to spend billions marketing drugs and devices to physicians. In fact, according to Forbes, pharma spent nearly $4 billion on advertising...
OptimizeRx Blogs
OptimizeRx Issues Second ESG Report
OptimizeRx has released its second Environment, Social and Governance (ESG) report. The report details the Company’s efforts to align with, and show progress against, the 21...
Insulin Price Drops – Enough for Diabetes Patients to Manage Costs?
Diabetes continues to plague the healthcare industry, maintaining its status as one of the top public health issues in terms of clinical outcomes and cost. The American...
MM+M Transform Insights: Patient Privacy and Real-World Data Models
How can life sciences brands leverage real-world data and AI-driven tools while safeguarding patient privacy?
The growing use of real-world data and AI-driven tools has...
Omnichannel HCP Engagement: Beyond the Buzz
This year, Pharma USA was all about omnichannel engagement, “next best action,” and grappling with how to view engagement data alongside more traditional health data to...
OptimizeRx’s EHR Provider Interviews: Insights from TouchWorks EHR
With life science manufacturers’ interest in EHR-based solutions for HCP engagement growing, navigating recent market growth and companies’ claims about EHR network access...
Our Culture of Giving: OptimizeRx Supports the American Foundation for Suicide Prevention
Continuing our tradition of supporting pressing causes that impact health, OptimizeRx joined with the American Foundation for Suicide Prevention (AFSP) to raise funds at the...
Doctors and Social Media: Unlocking New HCP Engagement Approaches
HCPs marketers continue to embrace digital channels as they pursue “omnichannel” strategies, but social media is often a misunderstood – or overlooked – channel to engage and...
Embrace Equity and Gender Parity This International Women’s Day
How can we advance gender parity and celebrate the women forging innovation in healthcare?
Reaching Pharma Consumer with Hyperlocal Media Execution
When executing direct-to-consumer campaigns, life sciences marketers are faced with a challenge: how can they reach brand-eligible patients consistently and cost-effectively?...
Medical Device Marketing: A Different Approach to Delivering Value with the EHR
How can medical device brands stay top-of-mind and provide the most value for physicians and patients?
As the healthcare landscape continues to evolve, successful digital...
Revitalize Media Execution for HCP Audiences
When the audience you’re targeting is highly educated – and pressed for time – you need media execution capabilities that allow you to make the most of every impression and...