Reaching Pharma Consumer with Hyperlocal Media Execution
When executing direct-to-consumer campaigns, life sciences marketers are faced with a challenge: how can they reach brand-eligible patients consistently and cost-effectively?...
OptimizeRx Blogs
Medical Device Marketing: A Different Approach to Delivering Value with the EHR
How can medical device brands stay top-of-mind and provide the most value for physicians and patients?
As the healthcare landscape continues to evolve, successful digital...
Revitalize Media Execution for HCP Audiences
When the audience you’re targeting is highly educated – and pressed for time – you need media execution capabilities that allow you to make the most of every impression and...
OptimizeRx’s EHR Network: Insights from Therapy Brands' Danny Shipman
Life science manufacturers’ interest in EHR-based solutions for HCP engagement continues to grow. But with companies’ varying claims about EHR network access and reach,...
Create a “Surround Sound” Brand Experience with Better HCP Targeting
Today’s life science manufacturers are crossing the threshold into the next era of digital and omnichannel innovations in healthcare provider (HCP) marketing. As channel...
OptimizeRx’s EHR Network: Insights from DxWeb’s Dr. Jeffrey Stahl
Life science manufacturers’ interest in EHR-based solutions for HCP engagement is growing, but the recent and rapid growth in the market means that navigating various...
Using the EHR Workflow to Raise Awareness of New Medical Device Brand
Using the EHR Workflow to Raise Awareness of New Medical Device Brand
According to the CDC, over 37 million people in the US suffer from diabetes, and recent research from...
Innovate4Outcomes 2022: A Variety of Approaches to Combatting Antimicrobial Resistance (AMR)
The third annual Innovate4Outcomes® took place on December 1, 2022, with no shortage of creativity – and friendly competition – at the virtual design-thinking event.
HCP Engagement and the Sales Rep: Enabling Face-to-Face Connections
HCP Engagement in the Digital Marketing Era
Sales representatives have long been a vital ingredient in life science companies' HCP engagement strategies – educating...
The Power of an Omnichannel Network: Insights from HLTH
During my recent session at HLTH, I was given the opportunity to speak on the importance of a strong omnichannel strategy and how it can improve HCP engagement.
Insights from HLTH: Promoting Medication Affordability with AI and RWD
During my recent session at HLTH, I had the great opportunity to share a case study on how AI and real world data (RWD) increased medication affordability for patients by...
HCP Engagement in the EHR: Strategies for Medical Device Marketing
The Digital Point of Care: New Opportunities for Medical Device Marketing
It’s a scenario we’ve all been in: you have a doctor’s appointment about a new or worsening symptom....