The Power of an Omnichannel Network: Insights from HLTH
During my recent session at HLTH, I was given the opportunity to speak on the importance of a strong omnichannel strategy and how it can improve HCP engagement.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
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Insights from HLTH: Promoting Medication Affordability with AI and RWD
During my recent session at HLTH, I had the great opportunity to share a case study on how AI and real world data (RWD) increased medication affordability for patients by creating a more informed and empowered healthcare community. With...
HCP Engagement in the EHR: Strategies for Medical Device Marketing
The Digital Point of Care: New Opportunities for Medical Device Marketing It’s a scenario we’ve all been in: you have a doctor’s appointment about a new or worsening symptom. Often, the first thing you’ll do is fill out a patient intake...
Expanding Account-Based Marketing with Omnichannel HCP Engagement
Account-Based Marketing in Healthcare Account-based marketing (ABM) continues to be an attractive solution for Life Science brands looking to gain traction and share-of-voice within key hospital systems – and the HCPs making patient care...
Antimicrobial Resistance: The Musical
For the third annual Innovate4Outcomes®design-thinking event, our team chose to take on the global health concern of Antimicrobial Resistance, or AMR.
Aligning Your Digital Marketing Strategy with the Patient Journey
As medtech and medical device companies continue to advance their digital strategies, understanding and aligning with the digital patient journey have become more important than ever. But how can your device brand most effectively support...
Secrets of the Data Ninjas: Takeaways from Digital Pharma East
Real-World Data (RWD) has become an essential element of pharmaceutical marketing, but as an industry, we are far from utilizing its full potential. During my recent session at Digital Pharma East, I had the great opportunity to share the...
Preparing for Healthcare’s Post-COVID Biggest Challenges: Join Us for Innovate4Outcomes®
Innovate4Outcomes® is a design-thinking, half-day event that brings together those interested in cross-industry collaboration to brainstorm potential pathways to reduce the threat of systemic healthcare challenges in the US. Taking place...
Insights from the “Data Ninjas” – Advancing Omnichannel with Real-World Data
Unlocking the Full Potential of Real-World Data Real-World Data (RWD) has become an integral, inseparable element of omnichannel marketing (OCM), which is an increasingly essential approach to pharmaceutical marketing. However, we are...
Hub and Specialty Pharmacy Models West Takeaways: Overcoming Prior Authorization Hurdles with Technology
Overcoming Disadvantaged Access Positions with Digital Tools at the Point-of-Care In almost every therapy area, utilization management, prior authorizations, and step therapy requirements increased between 2014 and 2020. For example, in...
Increased Osteoarthritis Brand Awareness and Prescribing Through Copay Promotion
There are more than 100 different types of arthritis, but osteoarthritis (OA) is the most common—impacting 32.5 Million US adults and creating an overall economic burden of almost $140 Billion annually.