Blog

December 12, 2022

HCP Engagement and the Sales Rep: Enabling Face-to-Face Connections

OptimizeRx

HCP Engagement in the Digital Marketing Era Sales representatives have long been a vital ingredient in life science companies' HCP engagement strategies – educating physicians about product/device benefits, clinical results,...

November 29, 2022

The Power of an Omnichannel Network: Insights from HLTH

Louis Trivento

During my recent session at HLTH, I was given the opportunity to speak on the importance of a strong omnichannel strategy and how it can improve HCP engagement.

November 22, 2022

Insights from HLTH: Promoting Medication Affordability with AI and RWD

Angelo Campano

During my recent session at HLTH, I had the great opportunity to share a case study on how AI and real world data (RWD) increased medication affordability for patients by creating a more informed and empowered healthcare community. With...

November 18, 2022

HCP Engagement in the EHR: Strategies for Medical Device Marketing

OptimizeRx

The Digital Point of Care: New Opportunities for Medical Device Marketing It’s a scenario we’ve all been in: you have a doctor’s appointment about a new or worsening symptom. Often, the first thing you’ll do is fill out a patient intake...

November 10, 2022

Expanding Account-Based Marketing with Omnichannel HCP Engagement

OptimizeRx

Account-Based Marketing in Healthcare Account-based marketing (ABM) continues to be an attractive solution for Life Science brands looking to gain traction and share-of-voice within key hospital systems – and the HCPs making patient care...

November 8, 2022

Antimicrobial Resistance: The Musical

Maria Cipicchio

For the third annual Innovate4Outcomes®design-thinking event, our team chose to take on the global health concern of Antimicrobial Resistance, or AMR.

November 7, 2022

Aligning Your Digital Marketing Strategy with the Patient Journey

OptimizeRx

As medtech and medical device companies continue to advance their digital strategies, understanding and aligning with the digital patient journey have become more important than ever. But how can your device brand most effectively support...

October 24, 2022

Secrets of the Data Ninjas: Takeaways from Digital Pharma East

Angelo Campano

Real-World Data (RWD) has become an essential element of pharmaceutical marketing, but as an industry, we are far from utilizing its full potential. During my recent session at Digital Pharma East, I had the great opportunity to share the...

October 19, 2022

Preparing for Healthcare’s Post-COVID Biggest Challenges: Join Us for Innovate4Outcomes®

Maria Cipicchio

Innovate4Outcomes® is a design-thinking, half-day event that brings together those interested in cross-industry collaboration to brainstorm potential pathways to reduce the threat of systemic healthcare challenges in the US. Taking place...

October 6, 2022

Insights from the “Data Ninjas” – Advancing Omnichannel with Real-World Data

Angelo Campano

Unlocking the Full Potential of Real-World Data Real-World Data (RWD) has become an integral, inseparable element of omnichannel marketing (OCM), which is an increasingly essential approach to pharmaceutical marketing. However, we are...

September 21, 2022

Hub and Specialty Pharmacy Models West Takeaways: Overcoming Prior Authorization Hurdles with Technology

Karina Castagna

Overcoming Disadvantaged Access Positions with Digital Tools at the Point-of-Care In almost every therapy area, utilization management, prior authorizations, and step therapy requirements increased between 2014 and 2020. For example, in...