Webinar Recap: Patient-Centricity is Evolving on Pace With Pharma Marketing
Blogs About
Audience Profiling
Webinar Recap: Five Ways to Transform Data-Driven Media Planning
Transforming data-driven media planning requires more than just adopting new tools—it demands a shift in mindset. In an industry where long approval processes,strict...
Improving Audience Quality for DTC Connected TV in Ulcerative Colitis
Ulcerative colitis (UC) affects up to 900,000 individuals in the US – not only impairing their physical health and damaging their digestive tract, but also impacting...
The Secret to Reducing DTC Media Waste? Integrated Audience Profiling
As competition for patient attention and engagement from both pharma brands and other healthcare “influencers” rises, there’s no room for uncertainty in omnichannel media...
The Four Hidden Risks of Static Audience Profiling in Pharma Marketing
Data is at the heart of pharma marketing – and the key to unlocking “right time, right place, right patient” strategies. That’s why pharma brands and their agency partners...
2024 Survey: Specialist Perspectives – and the Surprising Differences
Did You Miss These Top 2023 Resources for Stronger HCP Engagement?
Over the course of 2023, life science marketers and their agency partners created unprecedented opportunities to enhance interactions with healthcare professionals. With the...
Boosting Brand Connections with DAAP’s Digital Field Connection Module
The relationship between field reps and Healthcare Professionals (HCPs) plays a vital role in keeping medical practices abreast of treatment options and clinical...
Enhancing Pharma Marketing ROI with DAAP's Patient Discovery Module
In today’s complex healthcare landscape, keeping up with the latest therapies and treatments can be an overwhelming task for many healthcare professionals (HCPs) particularly...
With Specialist HCP Engagement, the Devil is in the Details
Omnichannel marketing and artificial intelligence (AI) have made targeting clinical audiences easier and more precise. And yet, in the life sciences, we still tend to engage...