Making the Case for a Digital Revolution in Market Access
As pharmaceutical companies evolve toward digital-first commercial models, U.S. market access strategies seem to be lagging in the digital revolution. Companies face many...
Blogs About
Digital Innovations & HIT Interoperability (2)
Predict Patient Adherence Threats to Help HCPs Keep Patients on Course
Non-adherence to prescribed therapy can create extraordinary risks for patients. Even when provided with correct diagnoses and effective treatment plans, patients can often...
Inefficient Access Pathways Cost More Than Just HCP Time and Effort
There may be no greater threat to patient outcomes than the current barriers to therapy access—especially for specialty medications.
A Digital Point-of-Care Primer for Life Science Marketers
Growth in healthcare technology began with the HITECH (Health Information Technology for Economic and Clinical Health) Act of 2009 and has grown significantly over the years....
Discover Patients (and Their Providers) When They Are Poised to Change Therapies
Every day, patients switch to new therapies because of disease progression, side effects, affordability or other factors—potentially delaying patient recoveries, negatively...
The RWD Win/Win: A Strategy that Delivers for Pharma, Patients, HCPs and More
Over the past decade, pharma has made significant investments in real-world data (RWD) and in analytics/insights generated from that data. At OptimizeRx, we’re applying this...
Reducing Misdiagnosis with AI-Driven Patient Journey Mapping
It’s a problem with an enormous impact on patients that has been nearly impossible to solve: Brand-eligible patients are out there, but they’ve been misdiagnosed or, even...
Implementing a Practical Approach to AI and Real World Data that Improves Care Journeys
Offering a Practical Approach to AI and Real World Data
Despite incredible advances in the availability of real-world data (RWD) and AI applications, many tech-savvy brand...
HCP Targeting: Be there when your ideal patient and provider meet
Unlocking the Full Potential with Artificial Intelligence in Pharma Marketing
At the recent Re:Imagine Pharma Marketing virtual conference, I was excited to present on how...
Overcoming Challenges Related to Multiple Sclerosis Treatment: The Complete Picture
Key Themes and Takeways from Our Multiple Sclerosis Series
In our series on the challenges MS patients face in starting and staying on therapy, we’ve explored three key areas...
Overcoming Challenges Related to Multiple Sclerosis Treatment: Patient Adherence
Part Three of Our Multiple Sclerosis Series
In our first two blog posts on challenges related to multiple sclerosis (MS) treatment, we addressed the need to build awareness...
Overcoming Challenges Related to Multiple Sclerosis Treatment: Initiating Treatment
Part Two of Our Multiple Sclerosis Series
In our initial blog post on challenges related to multiple sclerosis (MS) treatments, we discussed the first barrier, which is...