DPE2024: Unlocking Opportunity with HCP+DTC Marketing Alignment
Blogs About
Dynamic Targeting
The Four Hidden Risks of Static Audience Profiling in Pharma Marketing
Data is at the heart of pharma marketing – and the key to unlocking “right time, right place, right patient” strategies. That’s why pharma brands and their agency partners...
It’s Time to Integrate Your HCP Programmatic and Point of Care Media
Three Ways to Win at HCP Programmatic (Hint: Start with NPI Targeting)
In today’s increasingly cluttered media landscape, programmatic media gives healthcare marketing agencies the scale and insights to deploy digital HCP marketing campaigns...
Pharma Advertising Redefined: Harnessing the Power of Next-Best-Action
Patient-Centric Pharma Marketing Powered by AI
In today's dynamic healthcare landscape, healthcare providers (HCPs) are constantly bombarded with information, making it...
Dynamic Audience Activation Puts the “Best” in Next-Best Action
Despite life sciences manufacturers’ considerable planning and investment in HCP engagement programs, too often their message falls short of reaching their target audience....
Enhancing Pharma Marketing ROI with DAAP's Patient Discovery Module
In today’s complex healthcare landscape, keeping up with the latest therapies and treatments can be an overwhelming task for many healthcare professionals (HCPs) particularly...
It’s Time to End Multi-Trigger Targeting for EHR-based HCP Engagement
In life science brands’ quest for highly targeted, clinically-relevant HCP communications, EHR “trigger” data is an increasingly popular choice. Its benefits include accuracy...
How Integrated Is Your Omnichannel Strategy? Here’s a Quick Guide
Omnichannel programs are at the forefront of today’s HCP engagement strategies – and for good reason. In a March 2023 survey, OptimizeRx found that physicians were actively...