Navigating Patient-First Engagement in an Escalating Privacy-Conscious Era
Blogs About
Patient Access
Insulin Price Drops – Enough for Diabetes Patients to Manage Costs?
Diabetes continues to plague the healthcare industry, maintaining its status as one of the top public health issues in terms of clinical outcomes and cost. The American...
Hub and Specialty Pharmacy Models West Takeaways: Overcoming Prior Authorization Hurdles with Technology
Overcoming Disadvantaged Access Positions with Digital Tools at the Point-of-Care
In almost every therapy area, utilization management, prior authorizations, and step therapy...
Increased Osteoarthritis Brand Awareness and Prescribing Through Copay Promotion
There are more than 100 different types of arthritis, but osteoarthritis (OA) is the most common—impacting 32.5 Million US adults and creating an overall economic burden of...
Addressing Medication Affordability in Vulnerable Patients During COVID-19
Pre-existing condition. This is a term we heard thrown around a lot at the start of 2020. It’s still a part of our day-to-day vocabulary, especially if you're one of the...
What’s Your Market Access Digital Maturity?
When pharma brands become fully digitally enabled, market access pathways are optimized and providers have the tools they need to begin patients on your therapy rapidly and...
Improving Access to Mental Healthcare with OptimizeRx Financial Messaging
The 2022 State of Mental Health in America report highlights that 24.7% of adults with a mental illness in 2019 reported an unmet need for treatment—this number has seen a...
Making the Case for a Digital Revolution in Market Access
As pharmaceutical companies evolve toward digital-first commercial models, U.S. market access strategies seem to be lagging in the digital revolution. Companies face many...
The RWD Win/Win: A Strategy that Delivers for Pharma, Patients, HCPs and More
Over the past decade, pharma has made significant investments in real-world data (RWD) and in analytics/insights generated from that data. At OptimizeRx, we’re applying this...
Implementing a Practical Approach to AI and Real World Data that Improves Care Journeys
Offering a Practical Approach to AI and Real World Data
Despite incredible advances in the availability of real-world data (RWD) and AI applications, many tech-savvy brand...
HCP Targeting: Be there when your ideal patient and provider meet
Unlocking the Full Potential with Artificial Intelligence in Pharma Marketing
At the recent Re:Imagine Pharma Marketing virtual conference, I was excited to present on how...
Overcoming Challenges Related to Multiple Sclerosis Treatment: The Complete Picture
Key Themes and Takeways from Our Multiple Sclerosis Series
In our series on the challenges MS patients face in starting and staying on therapy, we’ve explored three key areas...