Pharmaceutical Management Science Association Annual Conference

May 5-8, 2024

Denver, CO

We’re excited to be part of the roster of distinguished speakers at the PMSA Annual Conference. Don’t miss our General Session on May 6, Unraveling the Matrix of Omnichannel Consumer Engagement: A White Box ML Odyssey. OptimizeRx’s Karin Hayes presents this case study alongside Scott Hull and Karen Lazan from Regeneron, exploring the business purpose, project approach, and methodologies for building a machine learning model.

Digital Pharma Engage 2024

May 13-15, 2024

Newport Beach, CA

Join OptimizeRx at this invitation-only event that brings together executive-level marketing professionals in the life sciences industry to explore new innovations and strategies. We’ll be talking about how patient-centric brand marketing increases the alignment between HCP and DTC outreach – driving efficiencies, personalization, and greater script impact – as well as the privacy-safe, HIPAA-compliant solutions available.

Pharma USA: Better Pharma Marketing with Next-Best-Action Strategies

March 26, 2024

Philadelphia, PA

During the Pharma USA conference, we had the opportunity to facilitate an interactive workshop attended by more than 30 of our pharmaceutical colleagues. The diverse group, representing various titles, functions, and companies, shared their insights on three critical topics in omnichannel pharma marketing. See the main takeaways from the discussion.

Point of Care NOW: Leveraging EHR Platforms for HCP Engagement

March 20, 2024

New York, NY

The EHR plays an important role in omnichannel programs, allowing brands to build on high-level brand awareness activities with a clinically-relevant presence at the point-of-prescribe. By aligning messages and channel delivery with key patient care windows from the top to bottom of your marketing funnel. DAAP increases the precision, relevance, and reach. Learn more about DAAP

Navigating Patient Privacy & Next-Best Action at DigiPharma Connect

March 11-13, 2024

Hilton Head, SC

AI- and RWD-driven opportunities are revolutionizing digital engagement strategies – but balancing patient privacy and targeting accuracy requires the right tools, technology and data resources. So how can your pharma brand adapt HCP and consumer marketing strategies to align with current healthcare trends and patient privacy needs? See how our Dynamic Audience Activation Platform (DAAP) is setting new standards in patient-centric, privacy-safe HCP and consumer communications with a next-best-action approach.