HCP Marketing

Reach More HCPs with Predictive, Omnichannel Solutions

HCP marketing is the critical gateway for getting your therapies to patients who need them, but only if you engage in the ideal moments. Our uniquely integrated, predictive AI platform anticipates HCP needs based on patient brand eligibility, for timely targeting that increases brand awareness, script lift, new patient starts, adherence, and more—accelerating the path from product to patient.

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Precise HCP Targeting That Delivers Actionable Information

Physician marketing performance is driven by two key factors: the relevance of the message and the HCP’s ability to take immediate action. Our patient-centric, privacy-safe approach helps you achieve both. 

Powered by our Dynamic Audience Activation Platform (DAAP), OptimizeRx HCP marketing solutions start by finding your ideal patients at or ahead of brand eligibility. Then, we prioritize communications to their potential and treating HCPs during those patients’ key care windows, across a personalized mix of programmatic and point-of-care channels, including 300+ EHRs and ePrescribe platforms. That means you’re delivering brand information to HCPs in key care moments, when it applies to their patients. Reach them when it can translate to prescribing activity — without oversaturating high value prescribers. 

See why starting with the patient increases HCP marketing impact and results

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Audience Profiles, Targeting & Optimization

Powerful, Customized AI Targeting

Our experts turn your eligibility criteria, competitive considerations, and more into privacy-safe, deep patient profiles, creating a custom model to run on DAAP. Our patent-pending AI cuts through the exploding data landscape more efficiently, predicting eligibility and upcoming care milestones to generate weekly, dynamic NPI lists. Machine learning seamlessly incorporates real-time engagement and channel data for ongoing improvement and performance optimization.  

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33%

Total Script Lift When HCPs Receive EHR + Social Messages

Programmatic and Social

Surround Sound Presence

Does your HCP programmatic media rely on cookies, lookalikes, and other imprecise audience definitions? You may be missing opportunities for more effective omnichannel reach in your HCP targeting. Our privacy-safe, cookie-free programmatic solutions engage your full NPI target list throughout their day, from home to clinic, on whatever location, device, or channel we know they prefer. Build more brand mindshare and surround HCPs in your messaging with the timeliness, accuracy, and consistency that lead to prescribing activity.

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50%

More Qualified NPIs

Omnichannel, Point-of-Care Network

Relevant Messaging & Vast Reach

DAAP can seamlessly deliver your brand messages across your HCPs' preferred channels (based on prior engagement and predicted behavior) through our industry-leading, omnichannel network—when they’re talking with patients and making prescribing decisions. We also deliver messages based on real patient situations and relevant HCP needs such as efficacy, affordability, access, formulary coverage and more.

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2M+

Healthcare Providers

Resources to get you thinking

Blog

4 Steps to Boost HCP Engagement with your Drug Launch

Whitepaper

Conversations that Convert: New Insights for Pharma Marketing

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